21 Kasım 2012 Çarşamba
4 Ekim 2012 Perşembe
3 Mayıs 2010 Pazartesi
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Web promotion is all about getting links and traffic to sites. You can build one million quality sites but with no proper web promotion, you will never see money coming in.
Most web promotion tactics have one thing in common – trying to rank high in search engines results. In the old fashion days, I loved to submit my sites to hundreds of link directories. It worked like magic until the search engines changed their algorithms.
Then the next big thing was Blog and Ping. It was one of the most powerful web promotion system. I could easily get my pages indexed in a couple of hours and rank high in search engines.
But once again, the search engines saw this coming and as a result it is now very difficult to rank one’s websites on search engines, based on Blog and Ping.
Article submission is one of the methods I used. However, though it is still a very effective traffic generating tactic, it is also very time consuming.
I spent thousands on SEO tools and even hired an SEO expert. I spent hours doing Search Engine Optimization on-site and off-site. I did see some traffic now and then but the figures were not something i am proud of.
Social Bookmarking is in a league of its own because of its ability to generate traffic by sharing links.
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Most webmasters and bloggers make money from their website through Google Adsense and I’ve noticed that not all of them include Adsense link units as part of their contextual monetization strategy.
It’s useful to note that Adsense link units can and will help you to generate more income from your website, if you are able to integrate them perfectly within the overall site design and layout.
Google has recently updated their Adsense program policy and publishers are now allowed to place three link units on a single page instead of just one:
As we’ve noted in the past, link units are a great way to provide relevant, user-friendly ads in hard-to-fit locations on your site. With the new opportunity to place three link units — and the plethora of link unit formats — we hope you’ll find great ways of incorporating this unique ad format on your site.While this change won’t drastically improve your monetization potential, it does offer more placement options for publishers. I thought would be helpful to create a basic primer on how to use Adsense Link Units for your own website or blog.
If you’ve never used link units before, this might be a good time to experiment and find out how they work for your website and monetization goals.
What are Adsense Link Units?Basically, link units are simply a collection of four to five links within a horizontal or vertical format. When clicked, each of these links will open up into a webpage that consists of nothing but Google ads.
Before I start, I’d like to make two disclaimers:
- I don’t hate google or AdSense—this article isn’t a rant against either.
- I recognize that every blog is different—what I’m about to say may not apply to your blog. Regardless, I think you should ask yourself the question I’m presenting here.
The Parable of the Lemonade StandImagine a lemonade stand. The entrepreneurs get the ingredients, start up their business, and have dozens of customers per day. It earns twenty dollars a day. Not bad for a humble lemonade stand, right?
Now, let me throw in a twist: imagine the before-mentioned entrepreneurs are in their 30’s. They own the lot on which the lemonade stand is located. The lot is located along a major highway in a rapidly growing suburban area. All adjacent lots have businesses making thousands of dollars per day. Suddenly our lemonade stand seems rather silly.
This concept is called opportunity cost—the economic consequences of choosing one thing over another. I’m learning about this the hard way — I’ve been making pennies per click when I could have been making dollars per click.
Let me explain in a little more detail. As I’ve mentioned before, strongandfit.net is the first profitable blog I’ve ever had. As my traffic increased, so did my AdSense earnings. A few dollars a day ads up, so I was finally seeing checks come in at the end of every month (I’m new to making money online, so I’m easily amused).
But I started noticing something: a few products in particular kept showing up over and over on my blog (in the AdSense widget). “Wait a minute,” I thought to myself, “these products obviously convert well if someone is willing to spend money promoting them.” I realized I had inadvertently put myself at the bottom of the economic food chain: I was getting paid a few cents per click while someone else was earning commissions on sales produced by these clicks.
I did a little research and started directly advertising these products with affiliate marketing. So far it seems to be paying off—my blog is making more money.
But there’s another benefit: I have complete control over what gets advertised on my blog. It’s turning into a win-win situation: my readers are referred to high quality products, and I earn more in commissions.
I still use AdSense, but I’m devoting more of my prime “real estate” on my blog to affiliate marketing. Maybe you should also consider doing this.
A Note from DarrenLike Kevin says, I don’t have anything against AdSense either. In fact I find that it works quite well on some of my sites. For me the idea of ‘Opportunity Cost’ is a powerful one. For every decision you make to use ANY type ad unit on your blog (whether it is AdSense, some other ad network, an Affiliate product, an ad sold directly to an advertiser, an ad for a product of your own there is a potential opportunity cost of that decision.
The key is to test different options. Kevin has had success in substituting affiliate ads in the place of AdSense, for others affiliate products might not work, but an ad for your own product might. For others it might be about swapping ads to Chitika or another ad network. For others it could monetize better by selling ads directly. For others still it could be better to not have ads at all but to sell yourself on your blog as a consultant.
I have been using Google AdSense to monetize my blogs and websites for as long as I remember. In fact it was the first method I ever tried (I made a whooping $15 on my first month… back in 2005). Over the years I migrated to other methods (e.g., direct sponsors and affiliate marketing), which made AdSense become merely an inventory filler. I was still making around $1,000 monthly from it, but whenever I could I would use other methods over it.
Then some months ago I started noticing an upward trend on the CPC of my sites, and I figured that I should give AdSense another try. I started applying some tricks here and there, and the next month I made over $3,000 with it (that is combining all my sites). I was pleasantly surprised, and I decided to keep using it actively on some sites.
In this article I want to share with you the tips and tricks I used to triple my AdSense earnings in one month.
1. I added units to my Big WebsitesDaily Blog Tips and Daily Writing Tips are my largest websites in terms of traffic. They are getting close to one million monthly page views (combined). Despite that I was not using AdSense on them, mainly because the direct sponsorship model was working relatively well.
Some months ago I decided to load some AdSense units on the sites, however, and the results were very positive. Around 70% of the boost I generated to my earnings came from these two sites. At the same time I managed to keep the other monetization methods working fine, and no reader ever complained about the new ads (more on that later).
Even if your blog is already making money with direct sponsors and affiliate marketing, therefore, you could still manage to increment your earnings by strategically adding some AdSense units.
2. I added units to my Small WebsitesAs many webmasters do, I have a bunch of small websites scattered around the web. Some are on free hosted platforms like Blogger, and others are self hosted sites that I abandoned along the way. Most of these sites still get traffic, however. Not much, but combined the numbers get decent.
I figured that adding AdSense units to all these sites could yield some money, and I was right. The main reason is that, since these are abandoned sites and don’t have loyal visitors, I can place the units very aggressively. The result was a very high CTR (Click-through rate), which compensates the small traffic levels.
Don’t underestimate the earning potential of small websites, especially if you are willing to place AdSense units aggressively.
3. I used the Large UnitsIf you want to make money with AdSense you’ll inevitably need to use one of these units: the 336×280 large rectangle, the 300×250 rectangle, the 120×600 large skyscraper or the 728×90 leaderboard.
Whenever I tried to use smaller units the results were disappointing. Even if I positioned them aggressively the CTR was just too low.
All four units mentioned above can produce good results, but the best performing one is by far the 336×280 large rectangle, and that is the one I used to boost my earnings.
4. I placed the Units above the FoldMy first trial was to place the 336×280 large rectangle between the post and the comments section of my blogs. The results were OK. I then decided to try placing them below the post titles for one week, and the CTR skyrocketed. In fact I still need to find a placement/unit combination that will beat placing a 336×280 unit below post titles.
I knew this rule, but I guess I needed to test and get confirmation. The rule is: if you want to make money with Google AdSense, you must place your units above the fold.
5. I Focused on Organic TrafficMy main concern with adding a large AdSense unit right below my post titles was that some of the loyal readers could get annoyed with it. At the same time I knew that loyal readers become ad blind quite fast, and that the bulk of my money would come from organic visitors (i.e., people coming via search engines to my posts).
To solve this problem I decided to display the large rectangle only on posts older than seven days (using the Why Do Work WordPress plugin). It worked like a charm, as loyal readers don’t even notice the ad units when they are browsing through my recent posts, and organic visitors almost always see the ads because they usually land on posts older than seven days.
6. I started using AdSense for SearchI was not sure how much money I would be able to make with AdSense for Search, but I was not happy with the search results provided by WordPress, so I decided to give it a shot anyway.
Currently I am making around $60 monthly with AdSense for Search. It is not much, but if you sum it over one year we are talking about $720. On top of that the search results are as relevant as you’ll get, so it is a win win situation.
7. I started using AdSense for FeedsAnother AdSense product I decided to try was the AdSense for Feeds one. I opted to display the ads below my feed items (you can also place them on top, but this would be too intrusive in my opinion). The results here were pretty good, both in terms of CTR and earnings.
You obviously need a large RSS subscriber base to make this work, but I am guessing that even with a couple thousand subscribers you could already make $100 monthly from feed ads.
8. I played around with section targetingSection targeting is an AdSense feature that allows you to suggest specific sections of your site that should be used when matching ads. You can read more about it here.
I found that on niche and small websites section targeting can help a lot. Often times Google was displaying unrelated ads on these sites because there weren’t enough pages. After using section targeting I managed to increase the relevancy of the ads and consequently the CTRs.
9. I tested with Different Colors and FontsIf you enabled both image and text ads on your units you should be able to customize the colors and fonts. I did some testing with both of these factors, and it helped to increase the numbers. Nothing dramatic, but it was definitely worth my time.
You just need to track your CTR for a couple of weeks. Then change the color or font and track it for another week, seeing if you can beat the original CTR. If you can, keep the new format. If you the performance decreased, try a new color or font and track the CTR for another week, until you find the optimal combination.
On my sites the best results came from making the ad units merge with the look of the site, but on some sites contrasting colors perform better, so testing is a must.
According to Google, Adsense Ads embedded directly in content have a highest Click through Rate(CTR).
For Joomla site, there are a lot of choice to show Google Adsense, but the best way is to embed Adsense directly in your content. Here I recommend a smart Joomla plugin:MultiAds. It allows you embed Adsense code into article content automatically, which makes Joomla easy and effective to show Google Adsense.
Adsense hesap bilgilerinde artık bankaların BIC kodları denen özel kodlarınıda istiyor. Bu noktada işinize yarayacak bir listeyi taktim etmek istiyorum:
IBAN numaranız yanında gerekecek olan bankaların BİC kodları
HSBC Bank AŞ
T Garanti Bankası AŞ
T Halk Bankası AŞ
T Vakıflar Bankası TAO
TC Ziraat Bankası AŞ
Türkiye İş Bankası AŞ
Yapı ve Kredi Bankası AŞ
25 Ağustos 2009 Salı
Adsense ile para kazanan insanlar için CTR kavramı oldukça tanıdıkdır. CTR yükseldikçe tık ve kazançlarda yükselmektedir. ADsensede para kazanırken ctr yükseltici bazı özel ipuçları aşagıda sizlerle paylaşacagım. Adsense ctr yükseltme için 5 ipucu şunlardır:
1- Reklam renginizi sayfanız ile aynı renk yapın böylece dogal görünsün. Beyaz zeminde siyah kareli reklam kullanmayın
2-Adsense templateli siteler yerine orjinal kendi içerigine yakışır bir reklam template tasarlayın ona göre yerleştirin. adsense templatli reklamlar çok ilgi çekmez.
3-Mavi reklam linkleri kullanın. Çünkü mavi internet ilk kurulması ile sürekli ilgi ceken bir link hafizasi yaratiyor
4- 3 reklam birimi kullanın adsense böylece tıklanma oranı artıcaktır. İki üc reklam birimi kullanmak şart . Bir reklam ile oldukça şans düşücektir
5- Test uygulayın ve sonuçları görün, sonrasında tekrar test edin sürekli bir laboratuar gibi deneyler yapın, notlar alın, her site için ayrı kanal açın ve tekrar deneyin en iyiyi mutlaka bulucaksınız.
31 Mart 2008 Pazartesi
Web site trafiği o anda web sitenizde kullanılmakta olan veri transferleridir. Bir başka deyişle bant genişliği (Bandwidth) olarak adlandırılır.
Örneğin; web sitenizden herhangi bir download işleminin yapılması, bir resmin yada yazının gösterilmesi veya ziyaretçilerin sayfalarınızı ziyaret etmesi gibi işlemler aylık bant genişliğinizden harcamanız anlamına gelir.
Web site trafiğinin oluşturulma sebebi web sitelerinin sunucuları zorlamaması veya sunucular için yorucu işlemler oluşturmaması için düşünülmüş veri transfer sınırlamamasıdır.
Aylık veya günlük belirli oranlarda ziyaretçi sağlamanız web sitenize sabit trafik yaratmanız anlamına gelir.
Bir web sitesi aylık trafiğini aştığı anda, sınırı aşılan trafik limiti nedeni ile web sitesi ulaşılamaz hale gelir.
Bu neden ile aylık trafik limitinize göre web sitenizi dizayn edip ziyaretçi stratejilerini buna oranla geliştirmelisiniz.
Bunlara rağmen bütün web siteleri aylık trafik gereksimine ihtiyaç duyarlar. Çünkü Alexa veya Google arama motoru gibi internet üzerinden arama yaptıran firmaların web sitenize puan/hit verme algoritmalarından bir çoğu bunlara göre geliştirilmiştir.
Eğer arama motorlarından hit almak ve arama sonuçlarında web sitenizi üstlerde çıkarmak istiyorsanız web sitenize trafik sağlamalısınız.
Trafiğinizi arttırmak için hosting (barındırma) firmanızla iletişime geçmeniz gerekmektedir.
28 Mart 2008 Cuma
200 konu karşılığında 10 ytl
150 konuya karşılık 100 kontör v.b şekilde anlaşıyorlar..
ve konuları açacak kişi (postçu) 2 günde girip 200 konu açıyor..
peki bunun bir faydası varmı?
ileriye yönelik vardır elbetteki..
yüksek pagerank değerine sahip sitelerin yada google botlara anlık ping gönderen sistemlerin (wordpress vb.) bundan kötü etkilenmesi düşünülemez..
çünkü zaten google ne var ne yok en hızlı şekilde indexliyor ve google aramalarında ön sıralara çıkarıyor...
ama düşük pageranklı siteler, yeni açılmış siteler, çok yavaş ilerleyen siteler bundan çok kötü sonuçlar elde edebilirler..
son zamanlarda webmasterlerin korkulu rüyası olan sandbox'a düşme ihtimali çok yüksektir..
günde 15 konu açılan bir site..
sitenin yöneticisi 5 tane postçuyla anlaşıyor ve her postçu 250 konu açacak..
bu postçular bir haftada işlerini bitirip vaadettikleri konuları teslim etmiş olsalar 1500 konu ediyor..
konu ve mesajlar dahil bir haftada 2000 mesaj+konu ediyor..
peki bir önceki hafta?
bir önceki hafta 200 iken, bir sonraki hafta 2000 oluyor..
daha sonraki hafta gene 200..
işte google botları bundan hoşlanmaz..
istikrar, süreklilik, özgün içerik sever..
özgün içerik diyince aklımıza birde postçuların aynı konuları başka sitelere açacabileceğide geliyor..
o zaman özgün içerikten uzak..
o zaman istikrardan uzak..
o zaman süreklilikten uzak olmuş oluyor..
benim şahsi düşüncem postçularla anlaşılacaksa bir program belirlenmeli..
konu sayısı çoksa en azından bir aya yayılmalı..
eğer konu sayısı 150-200 gibi bir miktarsa bu süre bir-iki hafta olmalıdır..
aksi taktirde faydasından çok zararı olabilir..
ama şunu hiçbir zaman unutmamak gereklidir..
emek vermeden bir site yükselemez..
ileriye taşımak mümkün değildir..
butür işler kısa sürelidir..
önemli olan bir webmasterin kendisinin emek vermesidir.. çabalamasıdır, çalışmasıdır..
yoksa uzun vadeli bir ilerleme katetmek mümkün değildir..